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Embrace The Suck: 3 Reasons Why Negative Reviews Can Help Your Brand
Some of us in digital marketing are old enough — just barely — to remember a time when options were limited for anyone who wanted to broadcast a bad customer experience. Aside from word-of-mouth or...
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STOP Buying Starbucks. Promote Your Company’s Posts Instead.
When it comes to digital marketing advice, I like articles that provide actual research and data on user behavior. Nothing like real numbers to show brands exactly what works — and what doesn’t work —...
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Why “Going Viral” Can Be Useless For Your Brand
Like many Facebook page administrators, I used to daydream about crafting a post that would catch fire and get shared by thousands of people. Having a post “go viral,” I thought, would lead to...
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Want Better Rankings For Your Company’s Website? Get Your Employees Published!
Newsflash: Google has changed. If you want your site to rank for competitive keywords phrases, then building web directory backlinks and posting about new products on your blog just doesn’t cut the...
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“Keywords First” Is A Rusty Strategy For Your Business Website
In the world of search engine optimization, keywords used to be king. Search engines like Google once ranked websites almost exclusively based on what keyword phrases were included in content on the...
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